Who we are
Phi Group delivers predictive intelligence through constraint analysis—systematic frameworks that identify structural transitions before they appear in conventional metrics.
We study how systems behave when they meet their limits: where pressure accumulates, where coordination breaks down, and where new pathways open as constraints reorganize. Our work is grounded in applied experience across enterprise software, manufacturing, industrial operations, logistics, finance, and frontier AI — giving us a practical foundation for understanding both digital and physical systems.
Whether improving operational performance, guiding capital deployment, evaluating infrastructure basins, or identifying asymmetric opportunities in shifting markets, we translate structural insight into actionable decisions.
Meet Our Principal
Kurtis Kemple is the founder and principal of Phi Group, and is currently pursuing his Master’s in Physics at The Open University in the UK. He taught himself to code while incarcerated, beginning a trajectory that led from self-taught engineer to senior technology executive, and ultimately to the founder of an intelligence firm.
That unconventional path shaped a habit of first-principles thinking—skeptical of narratives, attentive to structure, and focused on understanding constraints that drive system behavior.
Over nearly two decades, Kemple built product and platform strategy at Integral Ad Science, Major League Soccer, Amazon, Apollo, Slack, and Salesforce. His work focused on developer ecosystems, platform dynamics, operational bottlenecks, and competitive positioning. He led teams reshaping platform strategy, improving measurable business outcomes, and developing frameworks that became organizational infrastructure.
A deeper thread connects this work: recognizing early patterns of pressure that precede market shifts, competitive disruption, and organizational stress. To formalize these insights, he developed structural frameworks including the Friction Economy, Frustration Coalitions, and Bounded Reflexivity—each examining how coordination, friction, and bandwidth interact to shape nonlinear transitions.
At Phi Group, he applies this unified, constraint-based methodology across AI transformation, infrastructure intelligence, investment analysis, and operational due diligence. His work reflects a simple conviction: the clearest opportunities appear when you understand the limits of the system — and how pressure moves through it.
“Our work reflects a simple belief—systems reveal their future through their constraints.”
— Founder & Principal, Kurtis Kemple